ABOUT THE BRAND
Sequa Beach Resort is a classy, family-oriented relaxation resort that provides a luxurious, hospitable and fun environment  for it’s milenial customers. The brand mission is to be a home away from home. To be the top of mind, go to resort for entertainment.

THE SOLUTION

Kraftah designed a primary logomark that combines a custom designed Origami icon with the brand name written in the artistic Haiterbach font. The icon uses a single greeen strip to build a beach house and curves upwards to form a Palm tree. At the back is a yellow circle depicting the Sun. This icon speaks to the Beach resort service. The icon’s Origami style speaks to creativity and a personal, homely touch as Origami is a hand-made craft.